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At Monks, we aim to create a space around diversity, equity & inclusion. A diverse environment with a focus on the well-being of all people supports a feeling of safety & inclusion through teams that represent the realities of the diverse countries we serve. It's part of our effort to influence the society around us.
As a Paid Media Analyst, you will be the technical engine behind our digital campaign execution. You will support media strategy leads by translating client briefs into actionable digital plans, with a mandatory requirement for hands-on implementation within Google Ads and Meta Business Suite.
Success in this role requires a high level of technical organization and a passion for the "why" behind the numbers. You will ensure that every digital touchpoint—from naming conventions to budget pacing—is executed with precision. You will act as a collaborative bridge between strategy and production to ensure our digital presence is seamless and optimized.
Campaign Implementation & Activation
- Meta Ads Execution: Direct, hands-on setup of campaigns within Meta Ads Manager, including audience building (Lookalike/Custom), creative testing, and technical troubleshooting.
- Google Ads Management: Implementation and daily management of Search, Display, and Video (YouTube) campaigns.
- Taxonomy & Tracking: Responsible for checking naming conventions and UTM structures to ensure clean data across all platforms.
- Digital Quality Control: Review all digital assets (specs, formats, copies) to ensure they meet the specific technical requirements of Google and Meta before launch.
- Asset Management: Coordinate with production teams to ensure all creative materials are received and formatted correctly for digital delivery.
Planning & Tactical Support
- Digital Strategy Support: Participate in developing digital tactical plans, using tools like Google Keyword Planner and Meta Audience Insights for simulations.
- Performance Estimation: Assist in projecting digital KPIs (CTR, CPC, CPA) based on historical platform data and current market benchmarks.
- Benchmarking: Assist in research and general benchmarking of digital trends to support new campaign ideas.
Reporting & Optimization
- Data Extraction: Perform daily data extraction directly from Meta Business Suite and Google Ads.
- Optimization: Monitor live campaigns and proactively recommend bidding adjustments, creative swaps, or audience pivots to improve results.
- Insight Organization: Help "tell the story" of the data by organizing platform results into clear, actionable client-facing slides.
- Experience: 1-2 years of experience in digital media.
- Core Technical Requirement: Proven hands-on experience setting up and managing campaigns within Meta Ads Manager and Google Ads.
- Detail-Oriented: High attention to detail regarding tracking codes, platform-specific specs, and budget pacing.
- Proactive Mindset: Ability to identify potential campaign issues before they arise and suggest technical solutions.
- AdTech: Knowledge or exposure to Campaign Manager 360 and Display & Video 360.
- Analytics: Familiarity with Google Analytics 4 (GA4).
- Certifications: Google Ads (Search/Video) or Meta Blueprint certifications.
#LI-Hybrid #LI-AS1 #ID:12326
About Monks
Monks is the global, digital-first, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to redefine how brands interact with the world. Through Monks.Flow, its flagship AI ecosystem for marketing orchestration, Monks transforms marketing into a growth engine, collapsing timelines and connecting brands to culture in real time. By deploying bespoke intelligent agents across disciplines and delivering culturally relevant, high-impact creative and digital solutions, Monks solves key critical business challenges across the entire brand enterprise to help brands sustain long-term impact.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services, ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger's Programmatic Power Players list every year (2020-24). Named Adweek's first AI Agency of the Year (2023) and The One Show's inaugural AI Pioneer Organization, Monks was also awarded Business Intelligence Group's 2025 Excellence in Artificial Intelligence Award in both the Organizational and AI Product categories. As a trusted partner to cutting-edge innovators in tech, Monks earned titles such as Optimizely Experimentation Partner of the Year (2025), runner-up for the Adobe Firefly Partner Award (2024), and Workato's AI Visionary Customer Impact Award (2024). Additionally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.
