BUILD SOMETHING BIGGER THAN YOURSELF
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
How you will contribute to our magical experience?
The Analyst in Growth & Retention Analytics will collaborate with the Growth Marketing Team to understand and analyze acquisition campaign performance, identifying opportunities for improvement and efficiency across acquisition costs, customer value, and user behavior throughout the conversion funnel, through reports and insights that help understand their needs as well as finding solutions for them, creating insights through data extraction and analysis.
The ideal candidate for this role is passionate about understanding the complexity of diverse Marketing Acquisition Campaigns and Retention Strategy through own channels communications, eager to improve data experience analysis.
The Analyst in Growth & Retention Analytics will be responsible for:
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Working with the Growth Marketing Performance and Retention, providing information and insights that helps explain acquisition performance campaigns and find improvement opportunities.
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Support teams extracting data, creating KPIs and developing high quality insights.
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Build own benchmarks for KPI monitoring, expectations alignments and results analysis.
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Detect risks and flaws to drive solutions, and leverage opportunities to grow.
What we need from you to be part of this story:
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At least 2+ years of experience in similar roles.
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Advance studies or graduate in Actuary, Statistics, Industrial Engineer, or similar careers.
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Strong skills using SQL tools is required (Microsoft SQL, Snowflake or similar).
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Familiarity with data exploration and data visualization tools is required (Looker, Power BI, Tableau, or similar).
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Advanced level of English (required).
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Experience with statistical programming languages like R or Python (is a plus).
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Experience in Performance Marketing and CRM (is a plus).
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Experience using AI tools and best practices to effectively leverage them for identifying insights, generating recommendations, and driving continuous business improvements.
Additional Information:
At Disney, we believe it takes great people to create memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.
