You'll own how we measure, track, and report on performance for every client. The work spans three functions most agencies split across three people: ad operations and tracking, performance reporting and analytics, and automation using Claude, Claude Code, and adjacent tools.
Set up tracking for every client: GA4, GTM (web and server side containers), Meta Pixel and Conversions API, Google Ads conversion tracking with Enhanced Conversions, TikTok Pixel and Events API, LinkedIn Insight Tag.
Own the UTM taxonomy across all clients. Build, document, and enforce naming conventions.
Implement and maintain server side tagging (GTM server containers or similar) to protect attribution after iOS 14 and the loss of third party cookies.
Set up data layers, and event schemas clean enough for both reporting and modeled conversions.
Run QA audits across pixel firing, deduplication, and reconciliation between ad platforms, GA4, and the client's source of truth.
2 to 5 years in ad ops, marketing analytics, MarTech, or growth/performance.
Strong command of GA4 and Google Tag Manager (web and server side containers). You can build a data layer, write a custom event, and debug why a tag isn't firing.
Hands on with Meta Conversions API, Google Enhanced Conversions, and at least one of TikTok Events API, LinkedIn Conversions API, or Pinterest CAPI.
Comfort with HTML, CSS, and JavaScript at the level needed to read, debug, and edit tracking code.
Solid grasp of digital attribution: last click vs. data driven, view through, modeling after iOS 14, and where each method lies to you.
Demonstrable ability to build clean dashboards in Claude, Looker Studio or similar.
Real fluency with AI tools. Be ready to talk in detail about how you use Claude, Claude Code, or similar in real work: what you automate, what you don't, and why.
Excellent written English.
Self-directed. You prioritize, communicate proactively, and ship
