Who We Are:
IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.


Our clients CONMEBOL Libertadores and CONMEBOL Sudamericana digital brands are growing, and we need great minds that love football to join us. We’re looking for a Creative Strategist and Innovation Manager to join and help us thrive with digital campaigns that help us write the future of digital marketing in Sports, define its strategy, develop complex projects and ideas into feasible campaign executions that are innovative and impact on brand image and digital performance.
The Creative Strategy and Innovation manager will build our long and mid-term digital marketing activation plans through the development of abstract ideas and projects that connect our strategic marketing messages, key audience segments, the brand attributes to establish as a global benchmark and drive growth through new creative content and formats for our CONMEBOL Clubs and Institutional portfolio, including Key Annual Events as a core responsibility.
While building long-term value for our competitions in our service portfolio, this position will also oversee developing and delivering creative and valuable branded content strategy, innovative content solutions and drive Media Value of Sponsored digital assets.
This position focuses on elevating our work and the product through qualitative and quantitative results. The main tasks concentrate on improving creative strategy and focus on development and promotion of new content formats, as well as promoting the international expansion of the Libertadores brand.
Key Responsibilities and Accountabilities
Use marketing strategy, social media performance data, audience insights, and reporting to inform creative strategy decisions.
Translate business needs and strategic objectives into creative initiatives that strengthen brand positioning, improve social media performance, and support audience growth.
Identify emerging formats, platform behaviors, content trends, and audience opportunities, translating them into testable concepts and scalable digital initiatives.
Lead project management and cross-functional alignment, transforming complex or abstract ideas into clear briefs, actionable workstreams, deadlines, and measurable outcomes.
Lead Digital’s cross-functional innovation process, turning strategic opportunities into feasible creative concepts and structured project pipelines.
Plan, manage, and optimize the branded content inventory and execution pipeline.
Act as the main point of contact with Commercial and Sponsorship teams, ensuring branded content deliverables, measurement, and reporting are aligned and delivered.
Lead the conversations and meetings with Commercial and Sponsorship stakeholders regarding branded content inventory, Sponsorship relationships and digital reports for our partners.
Liaise with Spanish and Portuguese editions to coordinate content creation and publication.
Lead the strategy and drive execution of Key Annual Events within our portfolio.
Provide creative direction and constructive feedback to full-time and freelance content producers.
Knowledge and Experience
A minimum of seven years of experience in journalism, digital marketing, creative strategy, branded content, sports content, or social media.
Ability to work under pressure and meet tight deadlines in a fast-paced sports environment.
Excellent news sense, journalistic judgment, and content marketing instinct.
Strong project, stakeholder, and resource management skills.
Ability to influence, align, and drive cross-functional teams toward shared objectives.
High level of football knowledge, particularly across major South American tournaments.
Outstanding writing, briefing, storytelling, and attention to detail.
Strong time-management, communication, and interpersonal skills.
Strong understanding of social platforms, audience behavior, content formats, and what drives engagement across digital channels.
Brand savvy, audience-focused, digitally native, and passionate about creative innovation in digital content.
Experience using content management systems, publishing workflows, reporting tools, and social/digital performance dashboards.
Team player, but equally confident when working independently.
Interpret ideas/stories in a way which demonstrates an understanding of news on all platforms.
Ability to speak or understand Portuguese
IF YOU HAVEN’T YET GOT A FEEL FOR THE ROLE, THEN READ ON…
IMG is a commercial vehicle created to drive commercial growth and deliver innovative development strategies for CONMEBOL and its club competitions.
This new venture holds responsibility for all global media rights sales and commercial consultancy across CONMEBOL Libertadores, Sudamericana and Recopa competitions, ranging from game presentation and competition formats to brand development and digital promotion. We were established at the start of 2018, and our goal is to elevate the CONMEBOL club competition products to world class standards and transform the digital experience for a global South American football audience.
IMG maintains offices in Asuncion, Paraguay, Sao Paulo, Brazil and in Buenos Aires Argentina. The headquarters and main operational office of IMG sits in Asuncion and also acts as the main liaison between IMG and CONMEBOL. The office in Sao Paulo has a Marketing and Sponsorship delivery focus and the office in Buenos Aires is heavily involved in the success of the Broadcasting and Digital environments of CONMEBOL Club Competitions.
Above all else is our love of football and belief that South American football represents the very best there is on offer. Our job is to bring that brand of football to the world, connecting a greater global audience than ever before.
Here is what you can expect from working at IMG
A stimulating, fast-paced environment.
A passionate, close-knit team with a collaborative ethos.
Involvement in high-profile football decision making.
The chance to bring South American football to fans all over the globe in new and innovative ways.



TKO EEO Statement:
TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy . For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.
