Overview
Our Client is a B2B SaaS company focused on mobile testing for enterprise engineering t eams.
We are hiring a hands-on marketing operator to execute demand generation, content, and conversion work. This is not a strategy-only role. You will be expected to ship work every day that drives pipeline.
You will work directly with the CEO and collaborate with Sales and Product.
What This Role Is
Execution-first marketing role
Individual contributor, not a team manager
Focused on pipeline, content, and conversion
Fast-paced, low-structure environment
Required Experience
4+ years in B2B SaaS marketing
Proven track record of shipping work weekly
Experience marketing to technical buyers (engineering, QA, DevOps)
Strong writing and content creation skills
Hands-on SEO and website execution experience
Experience with HubSpot or similar tools
Comfortable owning execution without support staff
Primary Goal
Drive qualified pipeline through consistent execution.
Priority Responsibilities (in order)
1. Demand Generation (Top Priority)
Design, build, execute campaigns that drive demo requests and meetings
Launch landing pages and supporting content (with contractor support)
Run webinars end to end (topic promotion follow-up)
Partner with Sales to convert leads into meetings
2. Website + Conversion
Keep website messaging accurate and current (with contractor support)
Improve conversion rates on key pages through testing
Conduct A/B tests and ship updates on CTAs, proof points, and positioning
3. SEO / AEO Execution
Execute keyword-driven content updates and new pages (with contractor support)
Refresh existing content that is already ranking
Improve internal linking and on-page optimization
Focus on traffic that converts, not vanity traffic
4. Video publishing
Come up with ideas for content and generate scripts
Coordinate with Kobiton employees to create videos
Publish videos to YouTube and website with appropriate HubSpot links
5. Measure effectiveness
Build reports on different platforms to measure content and campaign effectiveness
Publish weekly report of marketing activity and effectiveness
Adjust focus areas based on metrics
Success Metrics
1. Qualified Meetings Influenced
2. Pipeline Generated / Influenced ($)
3. Website Conversion Rate (Core Pages)
4. Content Production Throughput (% of weeks targets hit)
5. High-Intent Traffic Growth (traffic to demo, pricing, and solution pages)
6. Campaign => Meeting Conversion (% of campaign traffic converting into meetings)
7. Attribution Coverage + Reporting Discipline
Working Style
You execute without waiting for direction
You write and publish your own content, and review content from contractors
You prioritize output over meetings
You measure results and adjust quickly
You are comfortable operating with minimal structure
Not a Fit If
You prefer strategy over execution
You need a team to get work done
You do not write content yourself
You have not directly contributed to pipeline outcomes
You rely on agencies to execute
