Amazon PPC Specialist
Job Type: Remote - Full Time
Working Hours: Monday-Friday (9AM-6PM EST)
Essential Duties and Responsibilities:
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Own day-to-day performance of products on Amazon by analyzing performance data, optimize campaigns and content, and proactively identify opportunities to improve visibility and revenue across marketplaces.
Duties will include:
Advertising & PPC Management
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Plan, execute, and optimize PPC/CPM campaigns to drive sales growth and improve ROAS/ACOS.
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Monitor daily spend, keyword performance, and adjust bids strategically
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Identify high-impact opportunities for scaling and budget reallocation.
Listing Optimization
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Audit and improve product titles, bullet points, descriptions, and A+ content for better conversion.
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Collaborate with the design team to keep listings fresh.
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Ensure product listings reflect accurate information, compliance, and updated assets.
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Monitor and resolve any ASIN suppression and blocks.
Pricing & Profitability
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Review competitor pricing and adjust based on market trends and profit margin targets.
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Track profitability per ASIN, ensuring ad spend and costs align with target margins.
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Suggest price testing or promotions based on data-driven insights.
Performance & Growth
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Analyze performance metrics (sales, conversion rate, organic ranking, ad efficiency).
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Identify underperforming ASINs and develop improvement plans.
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Report key findings to leadership and propose growth strategies.
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