DTC Media Buyer — Meta (Remote, Full-Time)
Location: Remote (offshore welcome) | Type: Full-time, dedicated (no other clients/accounts)
Compensation: $[X,XXX]–$[X,XXX]/month USD, commensurate with experience + performance bonus tied to profitable scaled spend
Trial: 90-day paid probationary period | Openings: 3–4
About Us
We are a fast-scaling DTC supplement brand. We launch new direct-response offers continuously — 3–4 new product funnels per month, each with its own landing pages, bundles, and subscription flow — and we manufacture in-house, so we move from concept to live offer in weeks, not quarters.
We are building an internal media buying team. You work directly with ownership on our brands only. No agency account-juggling — your account learnings compound and stay with the team.
The Role
Buy media profitably at scale on Meta (Facebook/Instagram) for direct-response supplement offers. This is a full-stack Meta media buying and campaign management role: you own the strategy, the creative, and the numbers — CPA, AOV, MER, and subscription take rate, not CPMs and CTRs.
The job has two core parts:
1. Strategy & Competitive Analysis
You set the strategy for your offers. Using competitive intelligence tools we provide (with full access), you analyze what competitors are running, how they’re running it, what’s working, and which way trends are moving — then turn that into angles, hooks, and a testing roadmap.
2. Creative Production & Campaign Management
You drive the creative pipeline end to end: recruiting influencers to produce content for our Facebook ads, writing the copy (with AI tools), and managing our graphic designers and video editors to finish the ads — then launching, targeting, and optimizing campaigns daily to drive conversions. To be clear: you are not expected to be a graphic designer or video editor yourself. You will use our design resources — our people create the assets — but you own and manage that process from brief to finished ad.
Responsibilities
- Build offer strategy from competitive analysis: use provided spy/intelligence tools to track competitor ads, funnels, and creative trends, and translate findings into testable angles
- Recruit influencers and UGC creators through our accounts on Upwork, Fiverr, and other influencer marketplaces and agencies to produce content for Facebook ads
- Coordinate shipping sample product to creators so they can try it and feature it in their content
- Write scripts and ad copy using AI tools — creator scripts, ad primary text, headlines, and hooks; you own all copy for your offers
- Brief and manage our graphic designers and video editors to finish ads (baked-in subtitles, callouts, text overlays, cutdowns) — you manage the process, they create the assets
- Create and launch campaigns daily: set targeting, structure tests, monitor performance, and scale winners — you are accountable for conversions
- Work with our developers, who customize and build the checkout and landing pages, so the flow from ad through to checkout is consistent
- Keep accounts alive: write compliant supplement copy/creative (structure-function claims only), maintain ad account hygiene, and manage backup/contingency structures
Requirements
- 3+ years hands-on Meta media buying for DTC direct response, with real experience in supplements, health/wellness, beauty, or similar reviewed verticals
- Have personally scaled at least one offer to $3k+/day profitably on Meta (you will be asked to walk through exactly how)
- Managed $50k+/month in ad spend with ownership of ROAS/MER targets, not just execution
- Hands-on experience using AI tools to write ad copy and creator scripts — this is how we work, not a nice-to-have
- Experience sourcing and managing UGC creators/influencers via Upwork, Fiverr, or similar marketplaces
- Fluent in DR funnel math: CPA vs AOV vs LTV, bundle economics, subscription cohorts, breakeven vs profit scaling
- Strong creative instincts: you can write hooks and angles yourself and brief editors precisely
- Understanding of Meta’s health/supplement ad policies and FDA/FTC claim boundaries — no “cures,” no before/afters that get accounts banned
- Fluent written English; minimum 4 hours daily overlap with US Eastern time
- Full-time and exclusive — no side clients or personal offers
Strongly Preferred
- Nutra/supplement offer experience specifically (gummies, testosterone/energy, gut health, etc.)
- Experience spinning up and testing multiple new offers, not just maintaining one mature account
90-Day Trial Period
Employment begins with a paid 90-day probationary period:
- Days 1–30: Take over or launch your first offer; establish creator recruitment and creative testing cadence plus clean daily reporting
- Days 31–60: Hit agreed CPA/MER targets at initial scale; launch your second offer
- Days 61–90: Demonstrate profitable scaling and a documented, repeatable launch playbook
KPIs are set in writing during week 2. Either party may end the engagement during the trial with 7 days’ notice. Successful completion converts to permanent full-time with a compensation review.
How to Apply
Send the following (applications missing any item will not be reviewed):
- Resume/CV
- Two case studies or sanitized ad account screenshots: vertical, daily spend at peak, CPA/MER before and after, and the specific decisions you made
- Three ad hooks/angles you would test for a men’s shilajit gummy targeting energy and drive (one line each)
- A short answer (200 words max): “A new offer is at breakeven MER after 2 weeks and $500/day. Walk me through your next 14 days.”
- Your monthly salary expectation in USD and earliest start date
Job Type: Contract
Application Question(s):
- Do you have 3+ years hands-on Meta media buying for DTC direct response, with real experience in supplements, health/wellness, beauty, or similar reviewed verticals?
- Have you managed $50k+/month in ad spend with ownership of ROAS/MER targets, not just execution?
Language:
Work Location: Remote
