We are looking for a skilled Lead Salesforce Marketing Cloud Engagement (SFMC) Developer with a strong emphasis on email campaign execution, reporting, and performance analytics.
In this role, you will oversee the creation and deployment of campaigns, fine-tune marketing automations, and construct dashboards and reporting frameworks that surface actionable insights for marketing stakeholders. The ideal candidate blends technical mastery of SFMC Engagement with a data-driven approach and a genuine commitment to ongoing optimization.
Responsibilities
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Create and launch email campaigns, journeys, and automations through Salesforce Marketing Cloud Engagement, covering Email Studio, Journey Builder, and Automation Studio
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Apply audience segmentation, personalization logic, and dynamic content using AMPscript and SQL
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Work with marketing stakeholders to translate campaign briefs into SFMC-ready assets and execution plans
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Make sure campaigns comply with best practices for deliverability, frequency management, and regulatory compliance
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Build custom dashboards and performance reporting inside Salesforce Marketing Cloud
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Write SQL queries and data views to monitor engagement metrics, funnel performance, audience health, and campaign KPIs
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Automate recurring reports and share insights with marketing stakeholders in a clear, visual layout
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Team up with marketing leadership to define meaningful KPIs and refine campaigns based on performance intelligence
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Track campaign performance and audience engagement to detect trends, risks, and opportunities for improvement
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Run A/B and multivariate tests and share findings that lift open rates, click-through rates, and conversion outcomes
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Coordinate with data teams to ensure accurate tagging, tracking, and attribution frameworks are established across SFMC journeys
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Uphold high standards of QA, data accuracy, and version control in both campaign builds and reporting outputs
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Reinforce governance around opt-out compliance, frequency caps, and contact strategy execution
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Capture reporting processes, campaign logic, and data mappings in documentation for cross-team clarity
Requirements
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No less than 5 years of hands-on professional experience in Salesforce Marketing Cloud development
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At least 1 year of experience leading and managing development teams
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Confident use of Email Studio, Journey Builder, Automation Studio, and Data Extensions
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Solid experience with SQL, SFMC Data Views, and marketing data modeling
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Practical background creating dashboards within Intelligence Reports or SFMC Analytics environments
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Familiarity with AMPscript and personalization scripting for campaign development
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Applied experience with SSJS, HTML/CSS markup, and REST API integrations
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Strong analytical thinking with the ability to convert data into insights and recommendations
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Track record of working closely with marketing teams to shape KPIs and reporting requirements
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Detail-oriented approach paired with strong communication skills and proven stakeholder alignment experience
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English at B2 level or higher, with strong written and spoken communication abilities
Nice to have
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Salesforce Marketing Cloud Engagement Email Specialist certification
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Salesforce Marketing Cloud Engagement Developer certification
We offer
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International projects with top brands
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Work with global teams of highly skilled, diverse peers
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Healthcare benefits
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Employee financial programs
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Paid time off and sick leave
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Upskilling, reskilling and certification courses
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Unlimited access to the LinkedIn Learning library and 22,000+ courses
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Global career opportunities
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Volunteer and community involvement opportunities
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EPAM Employee Groups
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Award-winning culture recognized by Glassdoor, Newsweek and LinkedIn
