Senior B2B PPC Specialist (Remote, Full-Time)
Location: Remote (offshore welcome) | Type: Full-time, dedicated (no other clients/accounts) Compensation: [X,XXX]/month USD, commensurate with experience + quarterly performance bonus tied to qualified leads Trial: 90-day paid probationary period
About Us
We operate a portfolio of three growing US-based companies and are building a small in-house PPC team (2–3 people) to own paid acquisition end to end:
- Delivery Group — 3PL warehousing and Amazon FBA prep/fulfillment services
- Yourlabelhere — white-label supplement manufacturing and co-packing
- SwissPay — merchant payment processing (Adyen/PayPal payfac)
You will work directly with ownership. No agency layers, no account juggling — you manage our accounts only, and your learnings compound.
The Role
Own paid lead generation for one or more of our brands. You are accountable for sales-qualified leads (SQLs) and cost per closed deal — not clicks, not impressions, not raw form fills.
Responsibilities
- Build, launch, and manage Google Ads search campaigns for high-ticket B2B services (exact/phrase match structures, negative keyword discipline, ad copy testing)
- Build and manage Reddit Ads campaigns with subreddit-level targeting
- Own conversion tracking end to end: GA4, Google Tag Manager, offline conversion imports, CRM integration so every dollar is traced to pipeline and closed revenue
- Design and iterate dedicated landing pages with our designer/developer (you direct the CRO testing roadmap)
- Manage lead routing and speed-to-lead: leads must reach sales within minutes, and you monitor that they do
- Report weekly to ownership: spend, SQLs, cost per SQL, pipeline created, and what you're changing next week — one page, no vanity metrics
- Maintain a written testing log so account learnings are documented, not tribal
Requirements
- 4+ years hands-on Google Ads experience, with at least 2 years in B2B lead generation for high-ticket services (logistics, manufacturing, SaaS, financial services, or similar — not only ecommerce/DTC)
- Proven track record you can show: real account screenshots or case studies with spend levels, CPL/CPA, and what you changed to get results (sanitized is fine)
- Managed monthly budgets of $20k+ per account
- Strong GA4 + Google Tag Manager skills; you can set up and debug conversion tracking yourself without a developer
- Experience with CRM-integrated reporting (HubSpot, Salesforce, or similar) — you know what happens to a lead after the form fill
- Fluent written English; clear, direct weekly reporting
- Minimum 4 hours daily overlap with US Eastern time
- Full-time and exclusive — no freelance clients or other accounts on the side
Strongly Preferred
- Reddit Ads campaign experience
- Experience advertising in restricted/reviewed verticals (financial services, supplements, payments) and navigating Google ad policy disapprovals
- Landing page building (Unbounce, Webflow, Instapage) and CRO testing experience
- Experience with call tracking (CallRail or similar)
90-Day Trial Period
Employment begins with a paid 90-day probationary period. During the trial you will:
- Days 1–30: Audit existing/historical accounts, rebuild campaign structure, fix conversion tracking, launch
- Days 31–60: Optimize to agreed CPL/SQL targets set in week 2; launch second channel
- Days 61–90: Demonstrate a repeatable, documented system producing qualified leads at or below target cost
Clear KPIs are set in writing during week 2. Either party may end the engagement during the trial with 7 days' notice. Successful completion converts to permanent full-time with a compensation review.
How to Apply
Send the following (applications missing any item will not be reviewed):
- Resume/CV
- Two case studies or sanitized account screenshots showing: monthly spend, vertical, your specific changes, and before/after CPL or SQL results
- A short answer (200 words max): "A B2B client is getting leads at $600 each but sales says none of them close. Walk me through how you'd diagnose the problem."
- Your monthly salary expectation in USD and earliest start date
Job Type: Full-time
Work Location: Remote
