B2B Outreach & Lead Generation Specialist
Full-Time Contractor | Remote | Hospitality & Recruitment Industry
About Us
We are a Miami-based hospitality and recruitment agency with nearly 9 years in business and a 7-figure revenue portfolio. Our lean, high-performing team is made up of dedicated professionals who have been with us for years — and we are growing. We are looking for a skilled, self-driven B2B Outreach & Lead Generation Specialist to own our outbound pipeline from end to end.
This is a full-time contractor position focused exclusively on B2B outreach and appointment booking. You will build, manage, and optimize multi-channel outbound campaigns across cold email and LinkedIn, turning cold prospects into qualified meetings. You will work closely with our operations manager but will own this function independently.
- Set up and manage cold email infrastructure including domain acquisition, inbox creation, DNS configuration, and warmup protocols
- Plan and execute high-volume B2B cold email campaigns following proper sending ratios and deliverability best practices
- Build, clean, and segment lead lists using industry-standard data sourcing and verification tools
- Write compelling, conversion-focused cold email copy: concise, human-toned, and built around soft calls-to-action
- Build and manage multi-touch outreach sequences with strategic follow-up timing and regular copy rotation
- Monitor campaign deliverability daily; manage blacklist alerts, bounce surges, spam spikes, and recovery protocols
- Maintain healthy deliverability metrics including bounce rates, spam rates, open rates, and reply rates
- Integrate video personalization into outreach sequences where applicable
- Set up and manage LinkedIn outreach campaigns using automation tools, including workspace creation, user management, and sending limits
- Build and segment LinkedIn prospect lists; apply proper segmentation strategy and audit for accuracy
- Upload and manage outreach scripts; monitor and audit campaigns to ensure consistent delivery
Stay compliant with LinkedIn platform restrictions and apply best practices to protect account standing
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- Optimize LinkedIn profiles used for outreach: professional presentation, compelling headline, strong About section, featured content, and a clear call-to-action
- Ensure profiles reflect credibility through skills, endorsements, and recommendations
- Manage reply handling across outreach channels; respond to interested leads promptly using approved messaging frameworks
- Book qualified meetings directly into calendar using automated scheduling tools
- Log and track all leads and meeting activity in CRM
Set up and maintain automation workflows connecting outreach, booking, and reporting systems
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- Provide weekly performance reports covering open rates, reply rates, meetings booked, and campaign health
- Track and report on lead-to-meeting and meeting-to-deal conversion rates
- Proactively identify underperforming campaigns and implement improvements — copy rotation, domain replacement, list refresh, and re-warmup as needed
- 2+ years of hands-on B2B outreach experience — cold email and/or LinkedIn — in an agency or sales environment
- Proven track record of building outbound campaigns from scratch and booking qualified meetings
- Experience with cold email infrastructure setup: domain purchase, inbox creation, DNS configuration, warmup, and deliverability management
- Proficient in cold email sequencing and automation platforms
- Experience with LinkedIn outreach automation tools
- Skilled in B2B lead list building, data sourcing, and list cleaning and verification
- Strong B2B copywriting skills: concise, conversational, and outcome-driven
- Experience with CRM management and pipeline tracking
Comfortable setting up and managing booking and workflow automation
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- Experience in the hospitality or recruitment industry
- Familiarity with video personalization tools for outreach
- Understanding of email compliance frameworks including CAN-SPAM and CASL
Experience managing outreach for a service-based agency
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- Self-directed and accountable — you can own a function without being micromanaged
- Detail-oriented with strong organizational skills and the ability to manage multiple campaigns simultaneously
- A clear communicator who provides proactive updates and flags issues early
Results-oriented: you think in terms of meetings booked and pipeline generated, not just emails sent
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Type: Full-Time Independent Contractor
Please submit your resume, a brief overview of outreach campaigns you have built, and any relevant results or metrics. Applications without outreach experience details will not be considered.
