We're looking for a demand generation leader who can take ownership of our full marketing engine, run campaigns, and build the marketing system. You'll be responsible for managing and systematizing our content, SEO, outbound, paid, and influencer programs, making sure every channel is contributing to brand awareness, high-intent opportunity generation, and revenue.
Your north star metrics are demo bookings and product sign-ups. Everything you build should connect back to those two outcomes.
You'll manage agency and vendor relationships directly, hold them accountable to results, and roll up your sleeves on execution where needed. You'll report directly to the CEO and work closely with Product and Founders.
If you thrive in the "pre-repeatability" phase of a startup — where your job is to figure out what works before we scale it — this role was written for you.
Own the full demand gen calendar across paid, content, SEO, outbound, and influencer, coordinated with clear attribution back to demos and sign-ups
Manage relationships with our SEO agency, outbound agency, and influencer/content partners: set goals, review performance, push back when things aren't working
Maintain a consistent publishing cadence across blog, LinkedIn, newsletter, and partner channels
Run and optimize paid campaigns (LinkedIn, Google) — build, test, and iterate toward CPL and pipeline targets
Own the measurement framework: know what's working, why, and what to do next
Build and own the inbound motion from the ground up — content, SEO, and distribution working together to generate a consistent flow of high-intent leads
Coordinate with our founder (who produces content) and external content partners to keep the content engine humming
Repurpose and distribute long-form content across formats and channels
Manage influencer and developer advocate relationships: briefs, deliverables, reporting
Build community presence in developer and technical buyer spaces
Own the relationship with our SEO agency — review roadmap, hold them accountable to keyword targets and traffic growth
Identify non-branded keyword opportunities and build a content plan around them
Monitor performance in GSC/Ahrefs and flag issues early
Help translate product launches and customer wins into campaign-ready assets and messaging
Maintain competitive positioning materials (battle cards, one-pagers) in partnership with the team
4–7 years in B2B SaaS marketing, with meaningful demand gen experience
Demonstrated success building or owning an inbound motion — not just managing one
Experience marketing to developers and technical buyers (engineers, product managers, CTOs) — you understand how they discover tools, evaluate them, and buy
Proven track record managing agencies and external vendors: you know how to get results from partners you don't directly control
Strong project management instincts: you track things, you follow up, you close loops
Comfort with measurement: you know what attribution looks like, even if it's imperfect
Excellent written communication: you can write a brief, a performance update, or a campaign email without much hand-holding
Proficiency with AI tooling and agentic automation — you use these tools to move faster, not as a novelty
Experience in developer tools, dev infrastructure, or technical SaaS
Familiarity with billing, pricing, or fintech infrastructure
Experience with HubSpot, Apollo, or similar GTM tooling
Creator- or community-led growth experience
Background at a seed or Series A startup
We need someone who cares about pipeline and can connect their work to revenue. It's also not a pure manager role — you'll need to get into the work yourself, especially early on.
