1:1 Pitching
Develop and sustain relationships with key media contacts.
Craft and deliver compelling, tailored pitches to specific
journalists and media outlets.
Secure high-tier media opportunities in print, broadcast, and online platforms.
Track, analyze, and report on pitching efforts and media
placements.
Newsjacking
Monitor current events and trends to identify opportunities for client relevance.
Swiftly develop and pitch stories that align with breaking news and trending topics.
Collaborate with the creative team to craft timely and
newsworthy content.
Strategic Media Relations
Work closely with the Creative Strategist to develop
comprehensive media relations strategies.
Identify and target appropriate media outlets to meet each client's goals.
Maintain a detailed database of media contacts and track interactions.
Collaboration with Community Outreach
Partner with the PR Specialist in the Community Outreach
Division to align media relations efforts with community
engagement initiatives.
Provide media relations support for podcast outreach, events, webinars, and other community-driven activities.
Contribute to the creation of media materials for outreach programs.
Content Creation
Write media advisories, media pitches, and other essential media materials.
Develop messaging and talking points for clients.
Collaborate with the creative team to produce high-quality multimedia content.
Reporting and Analytics
Monitor and analyze media coverage to assess the
effectiveness of media relations strategies.
Prepare regular reports on media relations activities and
outcomes.
Use insights from media analysis to refine strategies and
improve results.
