Description
The Creator
The Creator is a multidisciplinary maker who brings campaign concepts to life across channels — blending creativity, craft, and technology. They’re fluent in design, motion, and digital production, capable of adapting big ideas into assets that perform in every format — from static and video to interactive and automated content.
This role bridges creative execution and technological enablement — working within a flexible, AI-assisted studio model to deliver high-quality, on-brand creative work efficiently and at scale.
The Mindset
“I’m not just a designer, editor, or developer — I’m a creator who connects creativity and technology to bring ideas to life across any medium.”
The Responsibilities
1. Creative Execution
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Transform campaign concepts into ready-to-launch assets across digital, social, print, power point, and motion channels.
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Create, adapt, and version content while ensuring consistency with the original creative direction and brand standards.
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Apply creative judgment and aesthetic sensibility to enhance and localize master creative materials.
2. Multichannel Craft
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Design or edit visual assets using Adobe Creative Cloud, Figma, or other platform-specific tools.
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Produce lightweight video or motion content — including cutdowns, social edits, and dynamic layouts.
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Build, test, and export assets for various platforms (paid social, display, CRM, web).
3. AI & Automation Integration
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Leverage AI and automation tools (e.g., Firefly, Runway, Pika, ChatGPT, After Effects automation) to accelerate production.
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Use templates, scripts, and workflows developed by SMEs to ensure consistency and efficiency.
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Participate in pilot programs for new technologies — providing creative feedback and real-world validation.
4. Collaboration
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Partner with AOR teams during concept handoff to understand campaign strategy and intent.
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Work closely with SMEs (Design, Video Editing, Development) for guidance on quality standards, automation, and technical best practices.
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Contribute to shared creative libraries, toolkits, and process documentation.
5. Quality and Brand Stewardship
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Ensure all assets meet quality, accessibility, and regulatory standards.
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Balance creativity with efficiency — knowing when to customize and when to scale through automation.
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Continuously look for ways to improve workflow efficiency while maintaining craft integrity.
The Skills & Expertise
Core Competencies
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Strong design or video sensibility, with portfolio demonstrating multichannel creative work.
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Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects) as well as Figma and Power Point.
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Working knowledge of content automation tools or AI-assisted creative platforms.
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Experience adapting creative campaigns across diverse channels and formats.
Nice-to-Haves
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Familiarity with After Effects expressions, Premiere automation, or motion design principles.
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Exposure to low-code or no-code web tools (e.g., Webflow, Framer).
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Interest in generative AI, creative automation, or innovation workflows.
Soft Skills
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Curiosity and adaptability — eager to explore new tools and processes.
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Collaborative mindset with a focus on efficiency and team integration.
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Strong attention to detail and commitment to maintaining brand consistency.
At Syneos Health Communications, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.
Boldsky Creative Studio supports more than 12+ Syneos Health marketing and communication agencies as well as direct-to-customer engagements. We function as the agencies' creative execution and production arm, implementing their creative vision. As part of Syneos Health, our agencies consisting of leading brands and experts in advertising, branding, public relations, managed markets and medical communications are engaged in every point of influence in health, providing real-world insight into markets and audiences in ways that no other partner could.
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Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)
