Job Title: Dragons Elite Marketing / Social Media Manager
COMPANY BACKGROUND
About Dragons Elite Athletics:
Dragons Elite Athletics is a forward-thinking, performance-driven organization revolutionizing the youth elite training and fitness industry. We are a team of passionate leaders, certified coaches, and former athletes dedicated to the long-term development of youth athletes, providing them with the tools to achieve success in sports and life. Dragon Way; our unique development methodology, sets us apart by focusing on athlete growth and development, from college scholarships to professional sports careers.
About Black Dragon Capital:
Black Dragon Capital LLC (BDC) is a unique growth-oriented private equity firm focused on investing in areas where information technology is enabling the disruption of industries by allowing a faster, better and more economically compelling way to solve industry issues. We seek to benefit from a diverse perspective combined with high performance operating and investment executives. We hire and promote based on merit, without bias, and make a genuine effort to ensure we have a diversified team that aligns with the diversity of our portfolio companies and their clients. We intend to maintain over 65% of our team members as culturally or gender diverse, and we work hard to foster a supportive and welcoming workplace. Bringing a leadership and advisory group of successful entrepreneurs, former operators and deal making experience, Black Dragon’s team has a track record of building market leading companies, driving above market returns and accelerating growth and profitability through its distribution connections, strategic advice, and active participation within our investments, primarily in financial technologies, eCommerce, and sports and media technology markets.
Role Overview:
We are seeking an experienced Marketing/Social Media Manager to help us drive great results. Our ideal candidate will have demonstrated an ability to build successful launch and sustain campaigns and promotional concepts, by diving deep into the creative vision for a project and combining this with insights around customer data including content and usage trends. The ideal candidate must be able to work collaboratively and independently, have experience in business to customer marketing. The focus will be on building, measuring, and optimizing successful, results-oriented marketing programs in a fast-paced environment, often with aggressive timelines, across new facility/team launches and on-going campaigns.
Attributes:
Comfortable working in a dynamic, and high and fast growth environment.
Open-minded and good judgment, organized, detail-oriented, and great at managing multiple projects simultaneously, often with conflicting priorities and deadlines.
Support the development and execution of B2C marketing strategies to drive awareness, engagement, and participation.
Key Responsibilities:
Manage the content calendar and scheduling for all social media platforms such as Instagram, Facebook, TikTok, LinkedIn, X, etc.).
Manage and help create engaging, culturally relevant bilingual content (English & Spanish) for digital and social channels.
Planning and execution of paid social campaigns and media placement.
Monitor performance metrics and generate insights to optimize digital marketing efforts.
Use social media management platforms such as Hootsuite, Buffer, Later or Sprout Social to streamline publishing and reporting.
Stay current with social media trends, youth culture, and sports marketing best practices
Lead and inspire a team.
Knowledge of market research practices and techniques.
Knowledgeable on principles, practices and techniques of marketing strategies.
Manage and mentor the development of junior team members.
REQUIREMENTS:
Bachelor’s degree, preferably with a major in marketing or other related major
7+ years of experience in a brand marketing role, including content marketing and social media.
Excellent verbal and written communication skills that may include public speaking and presentations.
Strong interpersonal skills, including the ability to collaborate with management and team members.
Must be detail-oriented, highly organized and able to meet deadlines.
Experience building, executing and scaling cross-functional marketing programs.
Experience using data and metrics to measure impact and determine improvements.
Excellent verbal and written communication skills
Knowledge of ranking factors and search engine algorithms.
Website Analytics skills required and expert level Excel, PowerPoint and Project Management skills. Including ranking and search engine algorithm expertise.
Adobe Photoshop and Illustrator skillsets.
Paid media experience: Experience developing, launching, and optimizing targeted advertising campaigns across both platforms to drive measurable growth and efficient customer acquisition.
LOCATION:
Remote
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