Position Summary:
The Alliance program is designed to accelerate EY sales through joint go‑to‑market activity and co‑innovation of technology‑enabled services and solutions. The Microsoft Alliance Campaigns Manager (Assistant Director) is responsible for translating defined Microsoft Alliance and GTM strategies into executable campaign programs that drive regional activation, adoption, and measurable impact. The Campaigns Manager works in close collaboration with Alliance leadership, Microsoft alliance stakeholders, regional GTM teams, Brand, Marketing & Communications (BMC), and delivery partners to plan, activate, and run alliance campaigns across geographies. Operating within established strategic guardrails and under the oversight of senior Alliance leadership, the role owns end‑to‑end execution of Microsoft‑funded and co‑funded marketing campaigns, including budget planning, funding allocation, spend tracking, ROI measurement, and compliance with Microsoft and EY marketing investment guidelines. The role also owns end‑to‑end campaign program delivery, including campaign planning, market activation, stakeholder coordination, performance tracking, and operational governance. This role serves as a strategy‑to‑execution bridge, ensuring alliance campaigns are delivered consistently, governed effectively, and supported by strong cadence, reporting, and issue resolution across regions.
Responsibilities:
- Translate defined alliance and GTM campaign strategy into funded, executable marketing campaign programs, shaping campaign plans, investment choices, and program elements within established strategic and financial guardrails.
- Own end‑to‑end execution of Microsoft‑funded and co‑funded marketing campaigns, including budget planning, funding allocation across regions and activities, spend tracking, ROI measurement, and compliance with Microsoft and EY marketing investment guidelines.
- Collaborate with the Microsoft Alliance Relationship Director (ARD) and Alliance operations teams to operationalize Microsoft alliance components of campaigns, including funding‑linked cadence, governance, and execution alignment (e.g., relationship mapping, resale motions, operational dependencies).
- Operationalize target account strategies defined by Global Microsoft Alliance Leaders, GTM Alliance Leaders, ARD, and Sector / Field of Play leadership, ensuring marketing investments are aligned to priority accounts, regions, and motions.
- Support the development and rollout of campaign messaging and value propositions, working with Alliance and marketing stakeholders to ensure alignment between funded activities, messaging priorities, and partner expectations.
- Partner closely with Brand, Marketing & Communications (BMC) to execute funded marketing plans, develop required sales and enablement collateral, and ensure activities are delivered in line with approved budgets, timelines, and expected outcomes.
- Coordinate with Client Technology, Alliance Practice, Sector teams, and Alliance partners to support the development and deployment of funded technical campaign assets (e.g., demos, solution showcases, enablement materials).
- Lead campaign activation across regions, coordinating internal and external awareness sessions and ensuring regional readiness to execute funded marketing activities in market.
- Engage with Area GTM leaders to support regional activation, confirm regional ownership, and enable EY and Alliance Partner leads to execute defined sales motions supported by approved marketing investments.
- Support execution of sales motions by coordinating campaign activities, cadence, and enablement with Alliance Client Executives and regional teams, without owning sales motion design.
- Provide campaign and sales motion execution support to accounts and regions as requested, helping address execution, adoption, or funding‑utilization challenges.
- Align with Area practice leadership to support campaign adoption, surface delivery considerations, and share practice‑level funding dependencies, risks, and execution needs.
- Run regional cadence, including regular check‑ins, progress tracking, funding utilization reviews, and issue identification, escalating risks and blockers through established governance channels.
- Execute campaign governance and pipeline discipline, including campaign stand‑up, reporting, financial and funding tracking, account cadence support, and stakeholder alignment, in line with defined governance frameworks.
Analytical/Decision Making Interventions:
- EY’s alliance campaigns operate across multiple competencies, sectors, and geographies, requiring strong coordination and disciplined execution. The Campaign Manager applies program‑level and investment‑level judgment to translate defined alliance strategies into funded, executable campaign plans, resolving delivery, dependency, and funding‑utilization challenges across regions and workstreams.
- Manage complex, cross‑functional stakeholder relationships, often with competing priorities, by influencing alignment, clarifying ownership, and driving issue resolution within established campaign and marketing investment governance frameworks.
- Balances campaign enablement activities with support for sales motion execution by making informed funding and prioritization tradeoffs, ensuring marketing investments remain aligned to agreed objectives, timelines, regional readiness, and expected outcomes without redefining overall strategy.
- Evaluate campaign activities, execution requests, and change impacts against approved campaign strategies, funding plans, budgets, and EY / Microsoft policies, recommending adjustments, reprioritization, or escalation where required to protect investment integrity and delivery outcomes
- Assesses and prioritizes operational and marketing funding requests within approved budgets and program constraints, supporting program‑level funding trade‑off discussions, identifying under‑ or over‑utilization risks, and escalating investment decisions where required to optimize ROI and compliance.
Knowledge and Skills Requirements:
- Solid understanding of technology offerings and associated business value propositions for relevant alliance partner solutions, with the ability to translate this understanding into funded marketing campaigns and measurable activation outcomes.
- Working knowledge of one or more alliance partner ecosystems and offerings, with the ability to operationalize alliance inputs into funded campaign plans, enablement assets, and in‑market activation activities.
- Proven experience in campaign management, marketing operations, alliance marketing, or GTM enablement, with a strong emphasis on budgeted campaign execution, funding utilization, and delivery against defined investment objectives.
- Demonstrated experience managing B2B marketing budgets or partner‑funded marketing programs, including budget planning, funding allocation, spend tracking, ROI measurement, and adherence to investment governance requirements.
- Strong understanding of marketing performance metrics, pipeline attribution, and ROI tracking, with the ability to link marketing investments to activation, adoption, and commercial outcomes.
- Demonstrated ability to support and sustain productive alliance relationships through disciplined execution, financial stewardship, and consistent delivery, rather than ownership of strategic relationship direction.
- Strong stakeholder management, networking, and influence skills, enabling alignment across cross‑functional and cross‑regional teams, particularly across Marketing, Alliance, Finance, and GTM stakeholders, to drive funded initiatives to completion.
Supervision Responsibilities:
- Operates with a high degree of independence to manage and deliver defined campaign programs, coordinating multiple activities, timelines, and interdependent workstreams within established strategic and governance frameworks
- Leads and coordinates cross functional contributors across Marketing, Alliance operations, GTM, Sector, Competency, and Field of Play teams who do not have a direct reporting relationship, using influence to align execution and resolve delivery issues rather than directing strategy
- Provides execution guidance and day-to-day direction to campaign contributors and delivery partners, ensuring clarity of roles, expectations, and milestones across regions and workstreams
- May lead small delivery pods or campaign workstreams, depending on alliance and campaign complexity, supporting consistent execution quality and adherence to timelines and governance standards
Other Requirements:
- Strong spoken and written English proficiency, with the ability to articulate ideas, recommendations, and campaign messaging clearly and confidently. Demonstrated capability to engage with and present to senior leadership and global stakeholder cohorts, participate actively in discussions, and operate effectively in a predominantly English‑speaking, multi‑geography environment.
- Willingness to travel up to 10%, including occasional international travel, to support campaign activation, key planning sessions, or regional alignment as required
- Ability to work effectively across multiple time zones, with flexibility in working hours to collaborate with regional GTM teams, alliance stakeholders, and delivery partners during campaign planning, activation, and cadence cycles.
Job Requirements:
Education:
- Graduation preferably in Engineering and/or Technology
- Postgraduate preferably MBA (Business, Finance, Technology, Engineering)
Experience:
- 12+ years of experience years in campaigns, alliances, or GTM enablement, working in relevant technology and professional services environments
- Proven experience working with diverse stakeholders (both internal and external) in a virtual environment, across geographies.
- Experience executing funded B2B marketing campaigns, including budget management, partner funding, and post‑campaign reporting
Location and work timings:
- Buenos Aries, Argentina
- Should be flexible and open to covering US-West Coast work timings (PST)
Certification Requirements:
- Project Management Professional (PMP), B2B Marketing or Campaign Management certifications, Digital marketing or marketing automation certifications are strongly preferred
What we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.
- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
- Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
About EY
EY | Building a better working world
Note:
This job description is intended as a guide to reflect the principal functions of the job. However, it is not an all-inclusive listing of the required job functions and functions may vary depending on the particular geographic location of the job and/or the manager. Further, the job description is subject to change at the discretion of management.
