Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.
With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.
We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.
We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.
We build and scale our own brands.
We invest in AI and automation like few others in eCom.
We test fast, grow fast, and help you do the same.
Be part of a dynamic, diverse, and talented global team.
100% Remote, USD competitive salary, paid time off, and more.
The mission of the Retention Sr. Manager (Apparel) is to design and lead an end-to-end retention strategy that transforms one-time buyers into loyal, long-term customers. You will own the customer journey across Email, SMS, Push, and Loyalty programs, driving engagement, repeat purchase, and profitability for Shapermint and Truekind’s 12M+ customer base. Acting as both strategist and executor, you will set quarterly roadmaps, lead testing and optimization, and leverage data-driven insights to grow LTV while reducing churn.
Direct Channel Leadership: Own and scale Retention channels (Email, SMS, Push, WhatsApp) for Apparel brands.-
Lifecycle Journeys: Lead strategies from onboarding and transactional flows to winback and loyalty campaigns.
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Multi-Channel Strategy: Maximize impact by aligning messaging, segmentation, and frequency to reduce fatigue and unsubscribes.
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Cross-Functional Collaboration: Partner with Growth, Creative, Data, and IT squads to execute campaigns and automated flows.
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Market & Competitive Insights: Benchmark top competitors weekly to inform creative calendars and strategy.
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OKRs & Roadmaps: Define quarterly objectives and initiatives balancing innovation with flawless execution.
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Reporting & KPIs: Monitor and present metrics such as repurchase rate, conversion, and LTV/CAC, highlighting risks, blockers, and opportunities.
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Execution Excellence: Ensure campaigns and projects are delivered on time, at scale, and with clear visibility for stakeholders.
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Culture of Testing: Foster a test-and-learn environment to unlock new growth opportunities.
Experience:-
7+ years in retention marketing, ideally in digital-first/e-commerce environments.
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5+ years in leadership roles managing cross-functional teams.
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Education: Bachelor’s in Business, Marketing, Engineering, Analytics, or related field.
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Skills & Attributes:
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Proven ability to lead high-impact retention strategies.
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Strong analytical mindset, skilled at interpreting customer data to drive insights.
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Exceptional communication and collaboration across functions.
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Solid understanding of CRM, lifecycle management, and retention tactics.
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Excellent organizational skills with ability to manage multiple priorities.
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Attention to detail, strong problem-solving, and ability to balance big-picture strategy with execution.
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Dynamic, ambitious, curious—always testing and exploring AI and new technologies.
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Leadership: Experienced in coaching, empowering, and holding teams accountable.
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Languages & Technical Skills:
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Advanced English (mandatory); Spanish a plus.
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Strong knowledge of analytics tools; SQL/Data Science a plus.
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Nice to have: Basic familiarity with front-end tools, tracking systems, or working with engineers.
